Cookies, Websites & Privacy

EU ePrivacy Directive AKA ‘The Cookie Law’

Making Sense of the New Website Cookie Law

Under new EU privacy regulations, websites must make it clear to visitors what information is being stored about them.

When you visit the majority of websites, small text files are downloaded onto your computer called “cookies”. These files remain on your computer for a period of time, depending on the cookie. The cookies vary in importance, some track the pages you have visited, some remember your preferences and some help advertisers display adverts which is relevant to your interests.

The new privacy legislation essentially requires websites to obtain consent from visitors to store or retrieve any information on a computer or web connected device. This is where the cookies become relevant.

Certain cookies, which are deemed to be “strictly necessary”, are exempt from the change in the law, i.e. shopping carts or wordpress which requires cookies for the websites to work.

The biggest impact of the changes relates to analytics, such as Google Analytics, which are not exempt and therefore require permission from users.

Across the industry there are a wide variety of interpretations of the law and what needs to be done to comply, especially with many organisations keen to reduce the impact on behavioural advertising which relies on cookies to enable companies to target advertising based on a users’ online activity.

In essence our interpretation is that websites must do the following:

• Tell visitors that the cookies are there
• Explain what the cookies are doing
• Obtain consent to store a cookie on their device.

The key requirement is about consent and information – some form of communication where the individual knowingly indicates their acceptance of cookies and understanding of the cookies being used.

We have chosen the icon bar at the top of our pages which provides additional information, although other options are available.

Links

Find out what the big brands are doing to adapt to the directive
The BBC unveils its EU cookie law solution

Find out more about cookies
www.aboutcookies.org

Discuss on facebook

Want a website?

Click Here to view our website packages

Add our solution to your wordpress or far’n'beyond website. email info@farnbeyond.com

Mr Hygenic Standard Website

Standard Website Design & Build + Hosting

Mr Hygenic has a team of friendly, highly trained, fully insured professionals, offering a first class Carpet and Upholstery Cleaning service in and around Manchester.

After operating for several years and building up a strong reputation for professional carpet cleaning, Mr Hygenic approached far’n’beyond for a website which communicated its chemical free cleaning solutions and friendly business ethos.

The website includes a testimonial feature which can be updated by the team at Mr Hygenic, whilst online forms and an email address ensure any customer enquiries are quickly replied to.

To further demonstrate the standard of carpet and upholstery cleaning videos and photographs were added to a gallery page.

Visit www.mrhygenic.com

If you would like a website please contact our team for further information.

Design | Print |  Digital

Showbar Gloss Laminated Menus

Design and Print of Gloss Laminated Menus

Show Bar is one of Warrington’s best and busiest nightclubs with a variety of offers and promotions including weekend packages, party packages and free room hire.

The venue was looking for a premium and durable menu to help communicate their offering and selected our Gloss Laminated 350gsm Card Menus.

Eye-catching, clear and vibrant was the brief which was delivered by the design team, ensuring the artwork reflected the Showbar brand.

If you would like to find out more about Gloss Laminated Full Colour Menus please contact us orClick Here

Design | Print |  Digital

Police Federation London Protest Placards

Outdoor A1 Printed Protest Placard Boards Printed & Assembled + Outdoor Banners

The production team at far’n'beyond have been busy preparing printed placard boards for the Police Federation protest march in London.

Today (May 10th 2012) the Police Federation for England and Wales are marching through central London in protest against the imposed 20% cut to police budgets. 20,000 off-duty police officers are expected to march to demonstrate their concern that the cuts will jeopardise public safety and lead to an inferior service to the public.

In preparation for the march, the Police Federation (PolFed) came to far’n’beyond for the supply of over three hundred printed placards and publicity material for the event. The outdoor placards needed region specific messages and a range of different phrases aimed at communicating their anger at the cuts.

The A1 double sided protest placards were designed, printed and assembled by the team at far’n’beyond to a tight turnaround schedule.

The end product is a sturdy, eye-catching placard which is lightweight and completely waterproof.

To find more out about the march, visit www.polfed.org

If you are interested in our placards or other large format print, please get in touch!

Click Here

More Images Coming Soon.