In the run-up to Valentine’s Day, we launched our “we love” campaign which aimed to communicate our passion for quality, service and turnaround and also create awareness of our business to new clients.
Printed in full colour on premium 350gsm artboard, gloss laminated to both sides and then finally cut to our bespoke shape, the hearts were then delivered in rich red square envelopes.
As part of our marketing strategy they were posted to land on the desks of Marketing Managers on Valentine’s Day. We also produced a microsite to help monitor the success of the campaign, finally concluding with a sample pack request form which would satisfy the call to action.
If you are planning an integrated campaign it is important to ensure your literature is of the highest quality as this can often be the first time a potential client has interacted with your brand. A personalised microsite/webpage is also an important feature to monitor results and deliver one consistent message.