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Beyond Rotating Snakes
Visual illusion from jpeg images
Today we discovered the amazing visual effects possible from a static jpeg which give the optical illusion of motion.
Thes images are not gif files and have no movement, but create an incredible visual experience. We have spend the morning being wowed and amazed!
The exciting thing is that we pretty much know how this effect comes about. Briefly, motion is a reconstructed quality, inferred from the timing of incoming light signals. Neural response latency is a function of contrast, so one can create apparent (illusory) motion by engaging the same motion perception mechanisms via suitably chosen contrast gradients.
Eye movements refresh the cascade.
Source : Pascal Wallisch | Center for Neural Science
To find out more visit Pascals Google+ discussion
Google Discussion
Branded Smart Phone Holders!
New Printed Promotional Product from Really Good Branding
The all new Brite-Dock is the latest innovation in smart phone holders and better still, is manufactured right here in the UK!
The Brite-Dock offers a huge branding area with stunning colour reproduction.
This useful gift has space for most chargers and is perfect for displaying your brand or message!
The brand new Brite-Dock is a revolution in desk-top promotions.
Your customers can keep their mobile phone handy at all times, right next to your brand and message! Made in a similar way to our unique Brite-Mat range, the Brite-Dock will carry your message across the whole front area of the phone stand with stunning colour reproduction.
Plus print to the reverse at no extra cost! The Brite-Dock comes with two soft-feel, non-slip feet, which can be removed and attached to the back of the Brite-Dock for compact storage or mailings.
Available in two models; the Brite-Dock (with white edging) and the Tyre Brite-Dock (with black edging), with the feet available in black or white.
Both models are extremely hardwearing and eco-friendly, with the Tyre Brite-Dock containing recycled rubber tyres. Supplied in a presentation box.
Prices are available here
Typographic Poster Series
No. 002_ DIN
Hot off the press and the 2nd installment from the Typographic Poster Series, this edition features the illustrious, Sans-Serif typeface DIN.
The history of the DIN Typeface stretches all the way back to 1905. But one of the most significant points in the typeface’s history came in 1936 when the German Standard Committee selected DIN ‘1451’ as the standard typeface for use in engineering, traffic, technology, administration and business.
The Poster was heavily influenced by the old German motorway signboards, a nod towards its beginnings as a sign typeface.
In 1994, Albert-Jan Pool released a modern digital version ‘FF’ DIN. Pool designed a family of five fonts. ‘FF’ DIN has become a phenomenon and with its new added weights it provides great contrast
“DIN is very mechanical, very bold and striking. So there is one typeface that serves reading and a second one that suggests information, suggests legibility.” – Albert-Jan Pool – Font Focus Interview.
Today DIN is extremely popular and has been widely adopted for use in advertisement, the web and print design. So it’s only fitting to dedicate the 2nd installment to this iconic masterpiece!
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Large Format Display Printing
Have you looked at your outdoor display and large format printing recently?
As we all start to venture outdoors after the cold and dark winter months, its a great opportunity to revisit your outdoor display boards and missed marketing opportunities to see how you can increase your impact and branding solutions.
Here at far’n'beyond we work hard to satisfy your large format printing needs from beginning to end. Take a look at just a few of the large format options below.
For more information, click here
Banners
Banners are a simple and easy way to advertise, also a great promotional tool to make a statement and clearly get your message across. Printed in full colour on one side using waterproof UV inks that are fade resistant, adding extra durability and long lasting effect. Our specially coated vinyl PVC banners are suitable for indoor and outdoor use.
Once printed the banners are then checked, hemmed and finished with brass eyelets for mounting. The banners are suitable for use in public places as they are printed on certified flame resistant vinyl.
We also offer mesh fabric banners, this offers a more lightweight versatile option to the vinyl banners. The PVC mesh banners are specifically developed to offer greater protection against wind damage. The small perforated holes in the vinyl material allow air to flow through to prevent damage to the banner or to the supporting structure.
For more information, click here.
PVC Board
Available in many sizes, our lightweight 3mm PVC Foam boards are printed in full colour using waterproof uv inks.The flexible foam board is robust and suitable for indoor or outdoor use for a range of applications including signage, presentation boards, posters and menu boards. We also offer a thicker PVC Foam Board – 5mm boards are much less flexible than their 3mm counter parts, but as a result provide a rigid display option for a variety of indoor and outdoor applications.
We personally use the 5mm display boards for photographs and wall art, whilst it is also a popular option for facias and shop signage. Choose between two printing methods, direct to board producing an outstanding print finish or printed on to vinyl which is then mounted to board.
Also used as a great material for cut out shapes, these are an excellent way to show off your logo or brand with multiple uses as props, presentation graphics or ceiling hangers.
For information on our 3mm PVC Boards, Click Here.
Or for information on our 5mm PVC Boards, Click Here.
Correx Board/Placard Signs
Our premium full colour placard signs and to let boards are produced using 4mm Correx Board. The plastic corrugated material is light and easy to mount offering a robust but manageable product which doesn’t warp with outdoor use.
Our placard signs are used for many purposes, from promotion or protest to Keep Out signage and are perfect for outdoor use. Correx board provides a light weight and more economical option to the PVC foam boards.
Dibond
Dibond panels are extremely durable, fully weatherproof and crack resistant – made from aluminium composite sheet with a polyethylene core. Printed in full colour dibond is an ideal choice for shop fascias, advertising hoarding, signage, and much more. Available in a range of colors and thicknesses.
Click Here for more information
Billboard Posters
Our outdoor posters are printed in full colour on premium 170gsm waterproof fully recyclable blue back poster material and are especially useful for covering up existing posters and are the industry standard for outdoor billboard sites.
Due to nature of the product which is produced to be viewed from a distance we do not recommend these posters that require close inspection, but are perfect for short term use on street sites and are suitable for application using paste due to their gummed reverse.
For more information, please click here.
Stickers & Window Display
Available for indoor and outdoor application our stickers come in a variety of forms and are a perfect way to display your information in a more permanent way.
Available in custom sizes, for a range of surfaces, these full colour stickers are sure to get you noticed. If you are looking for indoor application then our reverse printed window stickers are the best option, printed full colour onto a quality vinyl and white backed to ensure the final design is opaque with vibrant colours. These can also be printed on to our standard vinyl if these are to be applied to the outside of the window.
We also offer the One Way Vision Window stickers – also know as contra vision. Printed on honeycomb material which perfectly displays your advert from one side, whilst still enabling vision from the other. Mostly experienced on bus windows, the perforated stickers make full use of window space whilst not restricting the light and vision outside as other sticker options can.
Get more information on our Stickers and Window Displays HERE
Design | Print | Digital
Buying Website Names
Do you have control of your domain space?
At the very beginning of far’n’beyond we didn’t look ten years into the future or even five years into the future and when funds were tight, we were a little bit cheap when it came to our domain names!
We didn’t buy every important variation of our domain name or similar domains, which in retrospect we wished we had done.
Although we don’t mind sharing a name with Progressive Rock and Melodic metal band www.farnbeyond.net, we do wish we had complete control over the domain variations.
Purchasing the key domain names that were available at the time would have given us greater control of the brand space that we would now like for our domain. This includes names which are similar to far’n’beyond such as “far and beyond”.
A company recently outbid us for the domain www.farandbeyond.com and have claimed they will only accept a 4 figures sum to release to ourselves or alternatively we can embark on a US legal battle which is well beyond our budgets.
Fortunately we rank very highly in search engines and although frustrating, the company who owns farandbeyond.com offers no direct competition to our business. It would be a different scenario if they were a print or design company.
Recommendations
From our experience we would always give the following tips to anyone who is looking to build an online presence, either now or in the future:
Make It Clear
Try and find a memorable domain name which is easy to say over the phone with nothing clever which is going to confuse customers.
Own a Space
Select a name which is different from your competitors and purchase at least the .co.uk, .com and .net versions of the name and any country extensions where you operate now or may in the future.
Look at other extensions which may suit your business in the future – i.e. .mobi for mobile/application websites.
Use Your Website Domains
Select the domain which is most suitable i.e. www.ReallyGoodBranding.com and ensure all variations of the domain forward to your main website and email domain. Only use one domain across all your marketing and email communication. This should reduce visitor confusion and ensure the maximum impact from your website.
Keep them all together
Ensuring all your domain names are purchased in the same place under the same account will help you keep control of your online presence. Ideally also host your website and emails from the same company. This will mean you only need one point of contact to address any issues or changes.
Check Your Domain
Click Here to see if your domain name is available?
We Recommend… Really Good Hosting
Obviously, we would recommend ourselves for your website hosting and domain purchases. For our clients it enables us to make changes to websites quickly and easily and from our experience it also gives peace of mind.
All our websites are hosted with The Really Good Hosting Company and we benefit from 24/7 Support which replies within one hour to all enquiries.
The online control panel gives you complete control of your domains, email accounts and hosting.
Design | Print | Digital
