Cookies, Websites & Privacy

EU ePrivacy Directive AKA ‘The Cookie Law’

Making Sense of the New Website Cookie Law

Under new EU privacy regulations, websites must make it clear to visitors what information is being stored about them.

When you visit the majority of websites, small text files are downloaded onto your computer called “cookies”. These files remain on your computer for a period of time, depending on the cookie. The cookies vary in importance, some track the pages you have visited, some remember your preferences and some help advertisers display adverts which is relevant to your interests.

The new privacy legislation essentially requires websites to obtain consent from visitors to store or retrieve any information on a computer or web connected device. This is where the cookies become relevant.

Certain cookies, which are deemed to be “strictly necessary”, are exempt from the change in the law, i.e. shopping carts or wordpress which requires cookies for the websites to work.

The biggest impact of the changes relates to analytics, such as Google Analytics, which are not exempt and therefore require permission from users.

Across the industry there are a wide variety of interpretations of the law and what needs to be done to comply, especially with many organisations keen to reduce the impact on behavioural advertising which relies on cookies to enable companies to target advertising based on a users’ online activity.

In essence our interpretation is that websites must do the following:

• Tell visitors that the cookies are there
• Explain what the cookies are doing
• Obtain consent to store a cookie on their device.

The key requirement is about consent and information – some form of communication where the individual knowingly indicates their acceptance of cookies and understanding of the cookies being used.

We have chosen the icon bar at the top of our pages which provides additional information, although other options are available.

Links

Find out what the big brands are doing to adapt to the directive
The BBC unveils its EU cookie law solution

Find out more about cookies
www.aboutcookies.org

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Police Federation London Protest Placards

Outdoor A1 Printed Protest Placard Boards Printed & Assembled + Outdoor Banners

The production team at far’n'beyond have been busy preparing printed placard boards for the Police Federation protest march in London.

Today (May 10th 2012) the Police Federation for England and Wales are marching through central London in protest against the imposed 20% cut to police budgets. 20,000 off-duty police officers are expected to march to demonstrate their concern that the cuts will jeopardise public safety and lead to an inferior service to the public.

In preparation for the march, the Police Federation (PolFed) came to far’n’beyond for the supply of over three hundred printed placards and publicity material for the event. The outdoor placards needed region specific messages and a range of different phrases aimed at communicating their anger at the cuts.

The A1 double sided protest placards were designed, printed and assembled by the team at far’n’beyond to a tight turnaround schedule.

The end product is a sturdy, eye-catching placard which is lightweight and completely waterproof.

To find more out about the march, visit www.polfed.org

If you are interested in our placards or other large format print, please get in touch!

Click Here

More Images Coming Soon.

It is important to get under the surface of a Business in order to project its message.

To ensure your business identity is communicated to your clients through your artwork, you must communicate it with your designer first.

Creativity has to be supported by knowledge, so it is important to share the meaning and aims of a company to find the direction to take the company’s artwork.

TIP/ Email your company website or previous artwork to give the designer a greater understanding of what you like and/or don’t like.

Make your business’ artwork stand out with a distinctive design, personal touches and a genuine sense of involvement and commitment to the industry. It is important to give a clear brief which guides the designer in the right direction and expresses what you expect to see without restraining the designer’s creativity too much.

TIP/ If you have a layout in mind, produce it roughly in word or paint and email it to your designer. You are not doing their work, you are enabling them to spend more time on the detail of your project and ultimately produce artwork you are 100% happy with.

If you have company images, corporate rules, likes or dislikes for your artwork, communicate them at the beginning of the project alongside any brand guidelines or specific logo requirements.

There are a variety of stock websites where you can purchase the perfect image from your promotion. The chosen image(s) will dictate the style, colours, identity of your artwork, so search in advance and discuss with your designer if you are unsure.

Click Here to Search Images

If you purchase the images you are in control of the licence and can ensure it is used throughout your print and digital media further increasing brand consistency.

TIP/ Visit stock image websites such as this one (Click Here to Search Images) for inspiration.

If your print has a specific deadline ensure this is communicated at the beginning of the project. A realistic expectation from both parties is important to ensure there is no disappointment.

Whilst discussing your design requirements communicate your budget and expectation. A client who wants black text on a white background and supplies the typeface will not be charged the same as a client who wants a comprehensive corporate re-brand.

Before any work is carried out a quote is provided based on the brief and the estimated studio time to create your artwork. A change of brief does not reset the clock nor does your requirement for the design remove the work carried out from the space time continuum.

TIP/ A professional designers time is not free nor never ending. To reduce costs provide a clear expectation and a clear brief and your designer will work above and beyond to deliver you a design which meets them.

There’s nothing more frustrating than coming across an intriguing piece of artwork only to find it littered with spelling mistakes, grammatical errors and wrong information. So make sure you give it the once over yourself and, if in doubt, get someone who knows their spelling and grammar to read over it.

Most text errors occur when text is edited and changed during the design process, a word removed at one point, can change the context of another in the paragraph.

TIP/ Spend time before sending the brief to confirm the copy is correct. Ask someone who is not involved in the project to proof before briefing and before approval.

The designer is your friend! If the designer fails to provide the correct piece of artwork first time around, give constructive feedback explaining what you would like changing, work together to create the perfect outcome. Revisit your initial brief and try to outline the areas that need adapting.

Design is subjective, so whilst it may not be what you had in mind, it has been produced using the information you have provided.

Take the opportunity to discuss further what you like and what you don’t like and provide as much detail as possible. If you don’t like the colour, suggest a colour you do like.

TIP/ Give as much detailed feedback as possible. Point out the good and the bad to help the direction of the artwork.

Discuss what print media would be most suitable for your product; getting the correct print media can make a vast difference in the end quality of your product.

Also you need to think about what scale your product should be to serve its purpose. There are a great range of printing methods to suit each and every product so consultation about this is highly recommended.

TIP/ Request a product sample pack to help view the material or product you are ordering.

We like to work with our clients to get the very best results throughout all our design, print and digital output.

Open and honest relationships with examples and information are the key to ensuring a smooth and relaxing order process.

Key Events in May 2012

Our monthly look at the key events in the forthcoming month.

5th May – FA cup Final

This year’s FA cup final between Chelsea and Liverpool will take place at the later time of 5.15pm on Saturday 5th May at the ‘new’ Wembley stadium. This year’s controversial later kick-off means the match will be the first final to take place under floodlights for almost 20 years.

Fans all over the world will be hoping for a great contest between the two Premier League teams. Live coverage of the game will be on ITV in the UK.

7th May – Early May Bank Holiday

We can celebrate the beginning of May in style without having to worry about work because we always have a Bank Holiday on the first Monday of May.

For the convenience of the general public, most of the May Day holidays have been moved to the first Monday of the month. All the celebrations take place on the weekend and on May Day Monday as well.

7th – 14th May – National Doughnut Week

For seven days in May every year, bakers all around the country sell doughnuts to raise money for The Children’s Trust. Every doughnut sold during this week will go towards the Children’s Trust to provide specialist care and rehabilitation for children with multiple disabilities.
Over the last 20 years, National Doughnut week has raised over £735,000. In 2012 they are hoping to raise at least £30,000 ….. so you better buy as many doughnuts as your body can possibly handle during this week!

15th – 21st May – British Sandwich week

British Sandwich week gives us a great opportunity to celebrate our love for the British Sandwich!
It is thought that gambling-lover 4th Earl invented it when he was gambling one day and didn’t want to leave the table for dinner. Instead he asked for some meat between two slices of bread… and the rest was history.

19th May – Champions League Final

The winner of the UEFA Champions League Final will play the 2011-2012 UEFA Europa League winners in the 2012 UEFA Super Cup, so it may be considered as SUPER important. Not only this but they will then be entered into the semi-finals of the 2012 FIFA Club World Cup as the UEFA Representative.

20th May – 20th June – National Smile Month

National Smile Month is an oral health campaign which promotes three key messages for oral health which are:
• Brush your teeth for two minutes twice a day with a fluoride toothpaste
• Cut down on how often you have sugary foods and drinks
• Visit your dentist regularly, as often as recommend.
This campaign is ran by the UK’s leading oral health charity, The British Dental Health Foundation.

20th May – Great Manchester Run

There are 33,000 runners this year taking part in the Great Manchester 10K Run. It’s not a normal boring run, as the track will be lined with a mixture of bands and musicians with a diverse range of music from rock to dance to orchestral. The BUPA Great Manchester Run will raise money for a wide range of charities of your choice.

27th May – Monte Carlo: Monaco Grand Prix.

The Monaco Grand Prix is a Formula One race held each year on the Circuit de Monaco. Run since 1929, it is considered to be one of the most important races in the world. Having tight corners as well as tunnels, it is classed as one of the most demanding tracks in Formula One.

Here is a list of the key dates in May which may help you plan your promotional activity!

• 1st May – May Day
• 1st May – Mother Goose Day
• 4th May – Star Wars Day – “May the 4th be with you”
• 5th May – FA Cup Final
• 7th May – Early May Bank Holiday
• 7th – 14th May – National Doughnut Week
• 8th May - National Teachers Day
• 9th May – Europa League Final
• 10th – 13th May – Queen’s Diamond Jubilee Pageant at Windsor Castle
• 12th May – Westminster Day of Dance
• 13th May – Spanish Grand Prix
• 15th – 21st May – British Sandwich Week
• 17th May – Ascension Day
• 19th May – Scottish Cup Final
• 20th May – 20th June – National Smile Month
• 20th May – Great British Run
• 25th May – National Towel Day
• 27th May – Monte Carlo: Monaco Grand Prix
• 28th May – 10th June- French Open Tennis